Wednesday, November 28, 2012


ADMIT DECEPTION ON SMOKING DANGERS - Tobacco companies have been ordered by a federal judge to publicly admit, through advertisements and package warnings, that they deceived American consumers for decades about the dangers of smoking. Federal Judge Gladys Kessler issued her ruling Tuesday in one of the last legal steps settling liability in the long-running government prosecution of cigarette makers. “By ensuring that consumers know that [tobacco companies] have misled the public in the past on the issue of secondhand smoke in addition to putting forth the fact that a scientific consensus on this subject exists,” said Kessler, “defendants will be less likely to attempt to argue in the future that such a consensus does not exist.”
Several other lawsuits over cigarette labeling are pending in federal court, part of a two-decade federal and state effort to force tobacco companies to limit their advertising, and settle billions of dollars in state and private class-action claims over the health dangers of smoking. 

The judge, six years ago, concluded that tobacco companies were guilty of racketeering, and had ordered them to put tougher warning labels and other language in their marketing. The litigation had been tied up for years over the wording of such labels, but Kessler said Tuesday the language pushed by the Justice Department was factual. “Corrective statements” were ordered to be placed on five different areas, including: “Smoking is highly addictive. Nicotine is the addictive drug in tobacco” and “When you smoke, the nicotine actually changes the brain - that's why quitting is so hard.” 
Another mandated message says: “A Federal Court has ruled that the Defendant tobacco companies deliberately deceived the American public about designing cigarettes to enhance the delivery of nicotine, and has ordered those companies to make this statement. Here is the truth: Smoking kills, on average, 1200 Americans. Everyday.” Other areas deal with second-hand smoke dangers, and the false benefits of so-called “low tar” and “mild” cigarettes marketed by some companies.

Major tobacco companies who spent decades denying they lied to the US public about the dangers of cigarettes must spend their own money on a public advertising campaign saying they did lie, a federal judge ruled. According to the ruling, one of the statements says: “Tobacco companies intentionally designed cigarettes to make them more addictive.” Another says: “All cigarettes cause cancer, lung disease, heart attacks, and premature death.” Tobacco companies have to admit that they deceived all people around the world - not just Americans - by misleading advertising campaigns about the dreadful dangers of smoking, only to become super-billionaire without considering the damage they have done to the people.

Working in advertising is a big responsibility.  It is therefore essential that this profession should be run with consciousness and involve the truth. ... In fact, the principles of advertising such as suggestion and creativity can be put at the service of ecology, health, education, culture.  These themes are so important to mankind that never the work of publicists can be ignored. ... Advertising should show these facts to people, and free them of mental conditioning and pollution to which they have been subjected by the advertising with a bad conscience. The Spoon Revolution is an example that it is possible to cure the disease with the same machinery that caused it.  Conscious advertising and conscious commerce are not a problem.  The publisher has an important social function, so he is prompted to put forward campaigns for the common good.

Śrīla Bhakti Aloka Paramadvaiti Mahārāja :
“Conscious Advertising” - “Vedic Wisdom Collection”

Published by dasavatara das - "Vedic Views on World News"

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