Saturday, January 19, 2013


AFP "I'm a new self" since I use these shoes, confesses - while shopping online - a follower of the ingenious line of footwear for men that increases the height of its users thanks to a hidden platform, which is traded in America by a Mexico-Chilean firm. "The trick is that nobody knows I'm a very short guy," said an agent bank, who refused to give his name. This Mexican, 35 years old, is 1.59 m high, that is below the average height of the men of his country, which is around 1.67 m according to the National Chamber of the Apparel Industry.
Like him, many men in Latin America are self-conscious about his short stature, "especially if your partner is higher," says Dr. Patricia Valladares, a psychologist, working as program coordinator to violence and gender studies at the Universidad Nacional Autónoma of Mexico. The market of personal appearance care, which was almost exclusively aimed at women, little by little has become masculine.

This phenomenon caused the apparition in society of the men called "metrosexual", which devote much time and money on their appearance than the average of the gentlemen. But not only men want to be higher. Claudia Lezaeta, who founded the shoe store Massimo Rando, a footwear specialist in increasing up to 7cm height by a seamless platform, also knows this longing by herself. "I'm short, I was the shortest at my school and always wanted to be tall, then one day I found shoes to seem higher and learned that they already existed in Europe and the U.S., but no in Latin America. Therefore, besides buying shoes for me I decided it would be good business in Latin America," says the entrepreneur. 
Men "do not want people to know" they are wearing shoes that increase their height, "for that reason the shoes do not shows the brand on the outside," he says, while the man responsible of her store in Mexico City, explained that the store "is very closed, windowless, as a matter of discretion."

Each time it has become more common for American men, and especially Mexicans, wear shoes with hidden platform to look taller. This is "a contradiction to what was the machismo's ideology of Mexico. Now, consumer stereotypes dictate that it is no longer enough to be macho and strong. Now, besides being macho and strong, one must be tall, thin, rich smell, use creams and do not allow the hair to fall out," says psychologist Valladares. Even women are reluctant to transform cultural canons, they say: "I do not want him to have more creams or to spend more time in the mirror than me," she explains. The businesswoman Lezaeta, who is about to open a store in Miami (Southeastern United States) and whose leather shoes can cost up to 1,399 pesos (about $ 110), was able to well understand this delicate situation and take advantage of it.


The human form of life is called arthada because the body can very nicely help the embodied soul to achieve the highest perfection. Prahlāda Mahārāja said that even though temporary, the body can give us the highest perfectional achievement. In the process of evolution from the lower to the higher grade of living, the human form of life is a great boon. But māyā is so strong that in spite of achieving this great boon of the human form of life, we are influenced by temporary material happiness, and we forget our goal of life. We are attracted by things which will cease to exist. The beginning of such attraction is the temporary body. In this horrible condition of life there is only one way of liberation - to engage in the activities of transcendental chanting and hearing of the holy name of the Supreme Lord: Hare Krishna, Hare Krishna, Krishna Krishna, Hare Hare / Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare.

Śrīla A. C. Bhaktivedanta Swami Prabhupāda :
Śrīmad Bhāgavatam 4.7.44
Canto 4: "Creation of the Fourth Order"
Chapter 7: "The Sacrifice Performed by Daksha"
Bhaktivedanta VedaBase Network 

Published by dasavatara das - "Vedic Views on World News"

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