GATORADE TO DROP BVO AFTER CONSUMER COMPLAINTS

GATORADE PULLS INGREDIENT 

LINKED TO FLAME RETARDANT

www.chicagotribune.com - Responding to consumer concerns, PepsiCo announced Friday that it will remove brominated vegetable oil, an emulsifier, from citrus-flavored Gatorade sold in the U.S. Mississippi teenager Sarah Kavanagh launched an online petition in November that drew recent media attention, but the company said earlier customer complaints had sparked the reformulation. 
"While our products are safe, we are making this change because we know that some consumers have a negative perception of BVO in Gatorade, despite (it) being permitted for use in North American and Latin American countries," Gatorade spokeswoman Molly Carter said. "We began working on an alternative ingredient to BVO for the few Gatorade flavors that contain BVO, more than a year ago." "When I went to Change.org to start my petition, I thought it might get a lot of support because no one wants to gulp down flame retardant, especially from a drink they associate with being healthy," Kavanagh said.

Some countries, including those in the European Union and Japan, do not allow the use of brominated vegetable oil in food. The U.S. Food and Drug Administration's last review of the chemical, conducted in the 1970s, called for more toxicological testing that was never performed, and it remains a legal dietary ingredient. Studies on BVO have suggested the chemical can build up in fatty tissues and cause reproductive and behavioral problems in rodents. 
A 2011 article in Scientific American noted that a few patients who binged on soda "have needed medical attention for skin lesions, memory loss and nerve disorders, all symptoms of overexposure to bromine." Carter said the company spent the year making sure the new Gatorade formulation "would not affect taste or functionality." Carter said BVO will be replaced with sucrose acetate isobutyrate, or SAIB, "one of the flavor emulsifiers we use internationally."

PepsiCo announced that it would no longer use an ingredient in Gatorade after consumers complained. The ingredient, brominated vegetable oil, which was used in citrus versions of the sports drink, was the object of a petition started on Change.org by Sarah Kavanaugh, a 15-year-old from Mississippi, USA, who became concerned about the ingredient after reading about it online. Studies have suggested there are possible side effects, including neurological disorders and altered thyroid hormones. "Companies like Gatorade can no longer sit back as thousands of consumers are asking for a change - they're compelled to do something about it," said Pulin Modi, senior campaigner at Change.org. A healthy life is manifested internally and externally. The simple life and high thoughts are the true values of life.

WHAT DO THE VEDIC TEACHINGS TELL US? 

Real life is gratitude toward the supreme truth. A life of truth is really the only thing that we miss. Foods that are full of chemicals, insecticides and other artificial things definitely have undesirable effects. A natural life is one that unites all the elements and maintains them in total harmony, achieving an integral well-being. Such as: Eating natural foods. Preparing the kitchen with love. Eliminating artificial coloring, preservatives, and products. Strengthening our natural defenses with inner and outer cleanliness. Dressing in natural fiber such as cotton. Constructing our homes with natural elements such as adobe, bamboo, straw, and non-poisonous paints. Avoiding jarring noises that hurt our meditative and intellectual capacity. Combatting exploitation dressed up as science and medicine.

Casa de la Sabiduría - House of Wisdom
"Ecology - Natural Way of Life"
http://casadelasabiduria.org/
http://www.houseofwisdom.org/
http://www.houseofwisdom.org/english/advices_eco_natural.htm

Published by dasavatara das - "Vedic Views on World News"
http://www.vedicviews-worldnews.blogspot.com.ar/